Hiring a virtual assistant (VA) has become a go-to solution for businesses and professionals who want to offload time-consuming tasks and focus on growth. From managing emails and social media to handling data entry and customer support, VAs offer a wide range of services. But one of the most common questions asked is, “What are the virtual assistant rates per hour in the UK in 2025?”
In this guide, we’ll break down the key factors influencing rates, what you can expect to pay, and how to ensure you’re getting good value for your investment.
What Are the Average Virtual Assistant Rates per Hour in the UK?
In 2025, virtual assistant rates per hour typically range between £30 and £100, depending on several factors such as experience, expertise, and the type of tasks required. Here’s a general breakdown:
- Entry-level VAs: £30 – £40 per hour
- Mid-level VAs (2-5 years of experience): £40 – £60 per hour
- Specialised or senior VAs: £60 – £100 per hour or more
Specialised roles like digital marketing, bookkeeping, or project management often command higher rates compared to general admin tasks. If you’re looking for highly skilled VAs who can offer niche services, you should be prepared to pay on the higher end of this spectrum.
Factors Influencing Virtual Assistant Rates in 2025
1. Experience and Skillset
A virtual assistant with years of experience or expertise in a specific area, such as social media management or SEO, will charge more than an entry-level VA. Similarly, if they’ve worked with high-profile clients or completed advanced certifications, you can expect higher rates.
Tip: For simple data entry or administrative tasks, an entry-level VA may be sufficient, but for complex tasks, hiring someone with proven expertise is worth the investment.
2. Type of Tasks
Not all tasks are created equal, and this significantly affects the virtual assistant rates per hour in the UK.
- General tasks: Scheduling, data entry, and customer emails typically fall in the lower pay bracket.
- Specialised tasks: Content creation, bookkeeping, and web development often require higher rates due to the skill and time involved.
- Project-based work: VAs hired for specific projects or short-term contracts may negotiate higher rates compared to ongoing roles.
3. Location of the VA
While VAs in the UK tend to charge more compared to VAs from overseas, you gain the advantage of working with someone familiar with local business practices, time zones, and language nuances. However, even within the UK, regional differences can apply. For instance, VAs in London may charge more than those based in smaller cities.
4. Tools and Software Usage
Some VAs bring their own tools and software subscriptions (e.g., project management tools, design software), which may be factored into their hourly rate. Alternatively, if they need to use your company’s software or learn new systems, this could impact rates or the overall timeline.
How to Choose the Right Virtual Assistant for Your Budget
Choosing the right VA isn’t just about finding the lowest rate. Consider the following when evaluating your options:
- Experience: Have they worked in your industry before?
- Skillset: Do they have the specific skills you need, such as graphic design or bookkeeping?
- Testimonials: Look for client reviews or references to gauge reliability and quality of work.
- Flexibility: Can they adjust to your schedule and handle urgent tasks if needed?
Pro Tip: Hiring a VA through reputable platforms or agencies can provide added assurance regarding quality, but it may come at a higher cost due to agency fees.
FAQs About Virtual Assistant Rates in the UK
- Are UK-based VAs more expensive than overseas VAs?
Generally, yes. UK-based VAs typically charge more due to local living standards and their familiarity with UK-specific business practices. However, the cost is often justified by better communication, fewer time zone conflicts, and higher-quality work. - What’s the best way to pay a virtual assistant?
Most VAs accept payments through platforms like PayPal, bank transfers, or invoicing systems. For longer-term contracts, consider setting up automatic payments or retainer agreements to simplify the process. - How do I ensure I’m getting value for money?
Start by setting clear expectations, deliverables, and deadlines. Regular check-ins and performance reviews can help ensure the VA is meeting your standards. You can also use project management tools to monitor progress.
Final Thoughts
Understanding virtual assistant rates is essential to finding the right fit for your business. Whether you need help with administrative tasks or specialised services, the key is to balance cost with the expertise required. By considering factors like experience, task complexity, and long-term contracts, you can make an informed decision that benefits your business